The game is set in a fantasy themed persistent world where the player is a chief of a village. Clash of Clans tasks players to build their own town using the resources gained from attacking other players through the game's fighting features. The main resources are gold, elixir and dark elixir. Players can conjoin to create clans, groups of up to fifty people who can then partake in Clan Wars together, donate and receive troops, and talk with each other.
Clash of Clans was released to positive reviews, garnering high ratings from many critics. Many reviewers liked Clash of Clans'gameplay, but some disliked the way the freemium model was presented.